Customer Insights & the Customer Directory
The Customer Insights tab has four sub-tabs: Customer Directory, UTM & Traffic Insights, Bot Traffic Analysis and Chat Friction & Suggestions.
Customer Directory
Lists every customer with an order in the selected range. Each customer carries a Chat or No chat badge.
- Segment filter: All, Chat, No chat, Repeat Buyers, High Value (≥$150).
- Search by name, email or order.
- Columns include Name & Contact, Chat Sessions, Orders, Spend, Last Order and Order List.
- A chat vs non-chat comparison shows customers, orders, revenue, average order value and repeat rate. It is an observed difference among self-selected chatters, not proven uplift.
- Click a customer to open a drawer with their order history and most-bought products. Partial history is labelled as such.
Data caveat: order history depends on the read_customers permission. If your store has not re-authorized the app, the directory may show only chat customers or a partial list.
UTM & Traffic Insights
Shows where your visitors come from.
Bot Traffic Analysis
Shows how much of your traffic is automated, with sub-tabs Overview and By country. See section 5 of the Path Explorer guide.
Chat Friction & Suggestions
Shows where chats hit friction, including Pages with Highest View Time.