What is PathGuide
PathGuide is the data layer on top of ShopGuide. It reads what happened on your store and turns it into journeys, segments, and merchandising insight. ShopGuide is the agent on the storefront. PathGuide is the app that shows you what shoppers did, where they struggled, and which groups are worth acting on.
Path Explorer lives inside PathGuide, and only there. It is not part of ShopGuide. Journey maps, heatmaps, segments, bot traffic, checkout journeys, and the Path Guide assistant all live in PathGuide.
What PathGuide does
- Path Explorer: seven tabs that reconstruct complete customer journeys, from landing to checkout. See Path Explorer guide.
- Segments: high-impact customer groups you can act on, such as cart abandoners and chat-assisted buyers. See Segments and Klaviyo sync.
- Heatmaps: the Journey Heat Map plus a page-click map that ranks the most-clicked elements on each real store page, desktop and phone tracked separately. See Heatmaps.
- Bot traffic: how much of your traffic is automated, and an Exclude bots toggle so bot visits do not distort your numbers. See Bot traffic.
- Checkout journeys: the paths shoppers actually walk to checkout, and where they leave before it. See Checkout journeys.
- Customer and product insight: a customer directory, traffic sources, and a Sales x Popularity view of your catalog with merchandising recommendations. See Customer Insights and Product Intelligence.
- Chat Impact: how shoppers who used the ShopGuide chat compare with those who did not, as observed differences. See Chat Impact.
- AI Agents: shoppers sent by AI assistants, and the AI agents crawling your store. See AI Agents tab.
- Path Guide assistant: ask questions about your store data in plain language, inside Path Explorer. See Path Guide assistant.
- Exports: the Product Scorecard and Collection Scorecard as CSV downloads. See Export and reporting.
What PathGuide does not do
PathGuide does not run the storefront chat, does not send email or SMS, and does not run NPS surveys or A/B tests. Those stay in ShopGuide. PathGuide adds people to Klaviyo lists and fires events; your Klaviyo flows do the sending. PathGuide does not change anything in your store when you ask the Path Guide assistant a question: it only reads data.
How PathGuide connects to ShopGuide
PathGuide reads two things from ShopGuide, and nothing else is merged between the two apps.
- Order note attributes stamped by ShopGuide onto Shopify orders. When ShopGuide assists an order, it stamps the order with the session, visitor, and chat thread ids (
SG_SessionID,SG_VisitorID,SG_ThreadID). PathGuide reads those from Shopify order webhooks and links each order back to the visit and the chat thread. That is how chat-assisted attribution, Chat Impact, and checkout journey events work. - Shared order rows. Both apps write order rows by Shopify order id, and a shop with both apps installed gets one row per order, not two. Chat attribution, NPS, A/B tests, customer enrichment, and data model v2 stay in ShopGuide. They are not PathGuide data.
PathGuide also collects its own tracking directly: page views, navigation, and clicks through its own tracker, plus Shopify order and customer data through its own webhooks and Admin API. ShopGuide does not depend on PathGuide to run the chat. The chat works with or without PathGuide installed.
For the full two-app picture, see ShopGuide and PathGuide: two apps, one store.
Where to go for each task
| Task | Go to |
|---|---|
| Chat with shoppers, appearance, Settings, knowledge base, NPS, A/B tests, transcripts, Claude MCP | ShopGuide admin |
| Path Explorer and its tabs, Journey Heat Map and page-click map, segments, Tag in Shopify, Sync to Klaviyo, bot traffic, CSV exports, Path Guide assistant | PathGuide admin |
| Theme blocks and app embeds | Shopify admin and theme editor |
| Lists, flows, campaigns, SMS | Klaviyo |
Install and pricing
These docs do not yet list PathGuide pricing, plans, or an install link. Do not guess at them from ShopGuide pricing: the two apps are separate. Ask ShopGuide support for the current PathGuide install link and pricing.
Announced, not yet documented
The following have been announced but are not confirmed in the app code these docs were checked against, so they are not documented as PathGuide or ShopGuide features here: Gorgias hand-off, live-chat hand-off with phone push alerts, an order-changing agent beyond the order tracking and order editing already in ShopGuide Settings, the Polaris 2.0 admin redesign, and the Claude MCP beta. When any of these is confirmed in the app, these docs will describe it.