Chat Impact
The Chat Impact tab is one of the seven Path Explorer tabs inside PathGuide. It compares shoppers who used the ShopGuide chat with those who didn't. These are observed differences among shoppers who chose to chat, not proof that chat caused them.
PathGuide links orders back to the chat through the SG_SessionID, SG_VisitorID, and SG_ThreadID note attributes ShopGuide stamps on the order. That link is what makes this tab possible. See What is PathGuide.
Chat vs Non-Chat Shoppers
Buyers who engaged the AI assistant, side by side with those who didn't: conversion rate, average order value, units per order, tracked sessions and orders, with the lift in conversion, order value and repeat rate.
As one example of what chat-assisted revenue looks like, Country Life, a ShopGuide store, saw $43,000 in chat-assisted revenue in 30 days.
What Each Group Buys
The top products for chat-assisted buyers and for non-chat buyers.
Bought Together
Bundle and cross-sell opportunities. The lift shows how much more often two products are bought together than chance would predict.
Merchandising Playbook
Recommendations calculated from real order affinity and chat cohorts. Each tip has a type and a priority badge (High Impact, Worth Trying or Consider):
- Proven Bundle
- Bundle Opportunity
- AI Discovery
- Anchor Product
- Hidden Hero
- AOV Insight
- Cart Booster
Tips can include a "Promotion channels" block with suggestions on where to promote the product.