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Path Explorer Guide

The Path Explorer is your command center for understanding how customers navigate your store, where they drop off, and most importantly, how to take action on those insights.

It goes beyond basic analytics by tracking full customer journeys and letting you instantly sync high-value audiences directly into your Shopify Admin or Klaviyo.

1. Segments That Matter (Customer CRM Sync)​

Path Explorer automatically surfaces four high-impact customer segments. Instead of just showing you numbers, it allows you to act on them.

How We Identify Customers​

ShopGuide expertly merges anonymous browsing sessions with real customer identities using two sources:

  1. Shopify Order Attribution: When a user places an order, we link their Shopify Customer ID and Email back to their browsing session.
  2. Chat Interactions: If a user provides their email to the AI assistant or logs into your store, their session is updated with their identity.

This means when a segment shows "Reachable" customers, these are real people with known emails or Shopify Customer IDs that you can market to.

The Four Key Segments​

  • Product browsers who didn't add to cart
    • Who they are: Viewed products but never added to cart.
    • Action: Because most are anonymous, the best lever is to set up an on-site offer (like an AI discount or proactive chat) to catch them before they leave.
  • Cart abandoners
    • Who they are: Added items to the cart but didn't purchase.
    • Action: Click Sync reachable to Klaviyo to push known customers into a win-back email flow.
  • Searchers who left
    • Who they are: Searched your store but didn't open a product.
    • Action: Greet them proactively. The Path Explorer will show you their top search terms so you can adjust your catalog or train the AI to help them.
  • Chat-assisted buyers
    • Who they are: Customers who used the AI chat and then placed an order.
    • Action: Click Tag & sync these customers to push them into Shopify or Klaviyo to nurture repeat purchases.

2. Tagging in Shopify & Building a CRM​

When you click Tag in Shopify for a segment, ShopGuide natively builds a customer database right inside your Shopify Admin.

How it works:

  1. The app extracts all identified Shopify Customer IDs from the segment.
  2. It applies a distinct tag to their profile (e.g., path-explorer:2026-07-23:chat-assisted-buyers).

Why this is powerful: You can go to your Shopify Admin → Customers, and create a new segment using the filter: customer_tags CONTAINS 'path-explorer'

This instantly creates a CRM view where you can:

  • Monitor their Lifetime Value (LTV).
  • See if chat-assisted buyers become repeat purchasers.
  • Understand their shopping habits based on chat and path behavior.

3. Syncing to Klaviyo​

When you click Sync to Klaviyo, ShopGuide pushes your reachable customers directly into your marketing funnels.

How it works:

  1. The app extracts all known emails from the segment.
  2. It creates or updates their Klaviyo profile with custom properties (like path_explorer_cohort and path_explorer_label).
  3. It pushes the profiles into your designated Klaviyo List.

Why this is powerful: You can use these custom properties in Klaviyo to:

  • Trigger specialized win-back email flows for cart abandoners.
  • Build hyper-targeted ad audiences by syncing your Klaviyo lists to Facebook or Google Ads.

4. Journey Heat Map​

The Heat Map visualizes how sessions flow between your pages.

  • Scroll to zoom, drag to pan.
  • Hover over any node or connecting line to see exact drop-off rates and incoming/outgoing traffic percentages.
  • Use this to identify dead-ends in your store navigation.

5. Exclude Bots Toggle​

ShopGuide gives you the option to filter out bot traffic. When Exclude bots is active, all analytics (sessions, funnels, and conversions) are calculated using Shopify's verified human session count.

  • This ensures your conversion rates aren't artificially deflated by crawlers (like Googlebot or Bytespider).
  • Note: The "Segments that Matter" counts are always based on the full, bot-excluded window for maximum accuracy.

6. Customer Journey Funnel​

The funnel view gives you a high-level overview of your store's conversion rate. It tracks the percentage of sessions that move from landing on your store, to viewing a product, adding to cart, and finally purchasing.

  • You can click on any stage in the funnel to filter the session table below it.

7. All Sessions Table​

This table displays every individual session that occurred during your selected time frame.

  • Click on any row to open a detailed timeline of that specific customer's journey, including every page they visited and any chat interactions they had.
  • You can export these sessions or sync them to Klaviyo for further analysis.

8. Checkout Sessions​

The Checkout Sessions tab focuses exclusively on high-intent users: those who reached the checkout or completed a purchase.

  • It displays critical KPIs like your overall Purchase Rate and how many of those purchases were Chat-assisted.
  • Reviewing these specific journeys helps you understand what drives a customer over the finish line.

9. Path Flow Analysis​

This detailed Sankey diagram breaks down exactly how users navigated through your site, step-by-step.

  • It shows the most common entry points and the sequential paths users take before either dropping off or converting.
  • Use this to see which pages are successfully driving traffic deeper into your catalog.