ShopGuide dashboard overview
Your dashboard is where you monitor chat performance and how it's affecting your store. Here's a tour of what's actually there.
Getting around
The ShopGuide admin app shows up in your Shopify admin sidebar with these sections:
- Home — quick stats and recent activity
- Dashboard — the detailed analytics covered below
- Test your Guide — preview the chat and manage shop knowledge content
- Chats — conversation transcripts
- A/B Test — chat-vs-no-chat experiment, if enabled for your store
- Path Explorer — visitor navigation paths
- Appearance — visual customization
- Integrations — third-party review-app tokens
- Settings — AI behavior and configuration
Home itself shows at-a-glance numbers — total chat sessions, revenue generated through chat-attributed orders, conversion rate — with quick links into Detailed Analytics, Chat History, Integrations, and Configuration.
What's on the Dashboard page
The core ratios:
- Chat View Rate — how often a session results in the chat being opened
- Session Interactions — sessions with at least one user message
- Session → Order — sessions that convert to a purchase
- Sessions per User — repeat-visit behavior
- Ø Interactions per Session — average depth of engagement
These use a session-count denominator you can switch between two sources: Shopify, your store's own bot-filtered Analytics count, pulled the same way Shopify itself counts sessions; or ShopGuide, the app's own thread-derived tracking, which stays available even when Shopify session data doesn't sync. In Shopify mode, ratios read n/a for any period where that data hasn't come through yet.
Beyond the ratios, you'll also find:
- Revenue Impact — total chat-attributed revenue, from orders linked back to a chat session
- Order Attribution — chat orders against total orders
- Channel Distribution and Top Sources — where chat sessions are coming from
And if billing is enabled for your store, your current visitor usage against the plan limit for this billing period.
A rhythm worth keeping
Daily, a quick look at session and conversion trends and any unusual-looking new transcript is enough. Weekly, check any active A/B test and the knowledge gaps list under Chats — recurring unanswered questions point to real content gaps, bugs, or missing tools. Monthly, compare month-over-month and check visitor usage against your plan limit before it resets.
If something looks off
Dashboard loading slowly or showing no data? Check that your subscription is active, double-check the date range you've selected, and confirm the ShopGuide Chat section is actually live on your storefront — no chat traffic means no data to show.
Shopify session ratios stuck on n/a? Your store may not have read_reports access granted yet, or Shopify hasn't returned data for that period. Switch the toggle to ShopGuide mode and you'll see your own thread-derived numbers instead.