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Plans & subscription pricing

Understanding ShopGuide's pricing plans and subscription management helps you choose the right option for your store's needs.

Available Plans​

Plans are based on monthly visitors to your store (not chat conversations), and billed monthly or yearly through Shopify.

Hire an Intern — $49.99/month​

  • Visitor limit: Up to 5,000 visitors/month
  • Yearly price: $499.90/year (17% savings — 2 months free)
  • Includes: Setup guide, on-page AI agent, unlimited products, complete analysis dashboard, email support
  • Perfect for: Small stores getting started

Hire an Employee — $199.99/month​

  • Visitor limit: Up to 20,000 visitors/month
  • Yearly price: $1,999.90/year (17% savings)
  • Includes: Everything in Intern, plus the ability to test your guide tool and priority chat support with our team
  • Perfect for: Growing stores with regular traffic

Hire a Manager — $499.99/month​

  • Visitor limit: Up to 50,000 visitors/month
  • Yearly price: $4,999.90/year (17% savings)
  • Includes: Everything in Employee, plus an AI visibility audit and 1-on-1 support
  • Perfect for: High-volume stores

Book a Call (Enterprise)​

  • Price: Custom — book a call with our team
  • Visitor limit: Unlimited
  • Includes: Custom AI implementation, personal consultation, priority development, dedicated support
  • Perfect for: Very high-volume stores and agencies with custom requirements

All public plans come with a 30-day money-back guarantee. There is currently no free trial period on these plans — you're billed from the moment your subscription starts.

Some stores may be on a legacy, beta, or custom negotiated plan with different pricing or limits — if that's you, your actual plan details always take precedence over what's listed here.

How the visitor limit works​

Your plan limit is based on your store's monthly visitor count, using the same bot-filtered session data Shopify Analytics shows you (not a raw pageview or conversation count). If a Shopify session count isn't available for your store yet, ShopGuide falls back to its own visitor tracking. You can see your current usage against your plan limit on the Pricing page in your ShopGuide dashboard.

If you're approaching or exceeding your limit, the chat continues to work — ShopGuide does not have a hard cutoff behavior guarantee, so check your current plan's terms in the app if this matters for your store.

Subscription Management​

Choosing a Plan​

  1. Navigate to Pricing in your ShopGuide dashboard
  2. Compare plan visitor limits and features
  3. Toggle between monthly and yearly billing
  4. Click your preferred plan to subscribe
  5. Complete payment through Shopify's secure, native app billing

Billing & Payment​

  • Billing cycle: Monthly or yearly, charged through Shopify's app billing
  • Payment methods: All Shopify-accepted payment methods
  • Invoicing: Appears on your regular Shopify bill
  • Currency: USD for public plans

Managing Your Subscription​

Upgrading Your Plan​

  1. Go to Pricing in your dashboard
  2. Select a higher-tier plan
  3. Confirm the upgrade through Shopify's billing prompt

Downgrading or Canceling Your Subscription​

  1. Go to Pricing in your dashboard
  2. Select a lower-tier plan, or use Shopify's subscription management to cancel
  3. Confirm the change through Shopify's billing prompt

Frequently Asked Questions​

Can I change plans anytime? Yes — plan changes go through Shopify's native app billing flow from the Pricing page.

What happens if I exceed my visitor limit? Check the Pricing page in your dashboard for your current usage against your plan limit, or contact support if you're unsure how this affects your store.

Is there a free trial? Not on the standard public plans. All plans do include a 30-day money-back guarantee.

Is there a setup fee? No setup fees — you only pay the plan's monthly or yearly subscription cost.

Next Steps​

Once your subscription is active: