Intelligence tab
Intelligence is the tab Path Explorer opens on. It summarizes the period you selected and points to what to do next.
Priority actions
The top of the tab shows Priority actions, a ranked list of suggested next steps ("Ranked by impact"). Click the × on an action to dismiss it; the next-ranked action takes its place. Click Show N dismissed to bring dismissed actions back. A Period Summary sits below.
Traffic source quality
"Which sources bring shoppers who buy, compared with your store average." A source gets a verdict only when it has enough visits to compare fairly; otherwise it shows "not enough data". There are no letter grades. Differences are observed, not proof that a source causes more buying.
Collection Scorecard
The Collection Scorecard rates each collection and sorts it into four buckets. Click a bucket to filter the list and see its rule and a recommended action.
| Bucket | Rule |
|---|---|
| Stars | Combined score 70 or more and product drill-down of 35% or more |
| Performers | Combined score 45-69 |
| Opportunities | 30 or more visits with low drill-down (under 35%) or a high exit rate (60% or more) |
| Underperformers | Combined score under 30 |
Click a collection to open its timeline. Export CSV downloads the scorecard, see Export & reporting.
Deeper views
The tab also has sub-tabs Collection Scorecard, What Gets People to Buy and Traffic & Chat Deep Dive, including a chat lift deep dive. Chat comparisons are always an observed difference among shoppers who chose to chat, not proven uplift. See Chat Impact.
Some charts show "This chart is being switched on for your store" while they are being enabled.