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Integrations: Slack, WhatsApp & third-party tools

ShopGuide does not currently offer a general-purpose public REST API or a configurable outbound-webhook system for arbitrary events. If you came here looking for api.shopguide.com endpoints or a @shopguide/api SDK — those don't exist. This page covers the integrations that are real today, and what to do if you need something beyond them.

Support escalation: Slack or WhatsApp​

In Settings → Support, you can choose how unresolved conversations reach your team:

  • Slack: paste a Slack Incoming Webhook URL (https://hooks.slack.com/...). ShopGuide posts a formatted message to that channel when a conversation is escalated, and you can send a test message from the settings page to confirm it's wired up correctly.
  • WhatsApp: provide a WhatsApp number (international format) as the escalation channel instead.
  • Email: the default — escalations go to your support email address.

This is a one-way notification, not a two-way webhook API — you can't subscribe to arbitrary chat events, only route support escalations to one of these three channels.

Third-party review & loyalty integrations​

ShopGuide can pull data from a few review and loyalty apps you may already have installed, so the AI can reference it in conversation:

  • Judge.me (reviews)
  • Smile.io (loyalty points/tier)
  • Rivyo (reviews)

These are configured with an API token in your ShopGuide settings, not a webhook — ShopGuide calls out to these services, they don't call into ShopGuide.

Order attribution (Shopify → ShopGuide)​

When a customer who had a ShopGuide chat session completes a purchase, ShopGuide listens for Shopify's own order webhook and links the order back to that chat thread. This is what powers Chat Orders and Chat Revenue in your analytics — it's an internal Shopify-to-ShopGuide connection, not something you configure or call yourself.

Shopify Sidekick​

If you use Shopify Sidekick (Shopify's built-in admin AI assistant), it can pull two things directly from ShopGuide:

  • Your chat analytics for a given period (unique users, sessions, interactions, chat orders/revenue)
  • Your top unresolved customer knowledge gaps

Just ask Sidekick about your ShopGuide performance in the Shopify admin — there's nothing to set up on your end.

Need something custom?​

Custom integrations (CRM sync, custom webhooks, a dedicated API key) aren't available on the standard plans today. If your store needs this, reach out through Book a Call on our pricing page — custom integration work is something we scope case-by-case for Enterprise stores.

Next Steps​