Integrations: Slack, WhatsApp & third-party tools
If you came here looking for api.shopguide.com endpoints, a webhook subscription system, or a @shopguide/api SDK — none of that exists yet. ShopGuide doesn't currently offer a general-purpose public API. Here's what does exist.
Getting support requests to your team
In Settings → Support, pick how an escalated conversation should reach you:
- Slack — paste in an Incoming Webhook URL and ShopGuide posts a formatted message to that channel whenever a conversation gets escalated. There's a "send a test message" button so you can confirm it's wired up before relying on it.
- WhatsApp — give it a number in international format instead, and escalations go there.
- Email — the default, if you haven't set up either of the above.
It's worth being clear about the shape of this: it's a one-way notification out, not a two-way webhook API. You can't subscribe to arbitrary events in your chat data — just route escalations to one of these three places.
Pulling in review and loyalty data
If you've already got Judge.me, Smile.io, or Rivyo installed, ShopGuide can read from them so the AI can reference reviews or loyalty status mid-conversation. You configure this with an API token in Settings, not a webhook — ShopGuide is the one making the call outward, these apps never call into ShopGuide.
Order attribution, quietly, in the background
When someone who had a ShopGuide chat session goes on to buy something, ShopGuide listens for Shopify's own order webhook and links that order back to the original chat thread. That link is what powers Chat Orders and Chat Revenue in your analytics. It's an internal connection between ShopGuide and Shopify — nothing you configure, and nothing you'd call yourself.
If you use Shopify Sidekick
Sidekick, Shopify's built-in admin assistant, can already pull two things straight from ShopGuide with no setup on your end: your chat analytics for a given period (users, sessions, interactions, chat orders and revenue), and your top unresolved knowledge gaps. Just ask it.
When the standard integrations aren't enough
A custom integration — CRM sync, a bespoke webhook, a dedicated API key — isn't something the standard plans include. If your store genuinely needs one, that's a conversation for Book a Call on the pricing page; it gets scoped case-by-case for Enterprise stores, not offered off the shelf.